Dante's Salsa Packaging Design
A salsa label design concept inspired by Dante Alighieri's Divine Comedy and the delectable world of Mexican cuisine.
Packaging Design Concept
This unique fusion of captivating Italian literature and the exuberant world of Mexican cuisine allowed me to create salsa labels that are not only visually captivating but also carry a rich narrative inspired by Dante's journey through the afterlife. I sought to convey the journey through the three main realms of Dante Alighieri's Divine Comedy - Inferno, Purgatorio, and Paradiso - on each of the salsa labels.
The Mexican cuisine aspect played a pivotal role in this project. I immersed myself in the rich palette of Mexican ingredients, drawing inspiration from traditional patterns, vibrant market scenes, and the enticing colors of tomatoes, cilantro, and chili peppers. These elements were seamlessly woven into the overall design, celebrating the authenticity and flavor of Mexican cuisine.
Label Design
Inferno: For the Inferno-themed salsa, I depicted rich-red licking flames to symbolize the heat and intensity of the red salsa and flames of Hell.
Purgatorio: Purgatorio salsa was represented by a green hue corresponding to the green chilies used in its creation. To incorporate Dante's purgatorial journey, I illustrated a snake slithering through a skull, symbolizing transformation and transition. The intertwining elements on the label mirror the salsa's transition from raw ingredients to a flavorful, mild heat level.
Paradiso: In contrast, Paradiso represents the heavenly realm, and I wanted to convey this through a label that exudes radiance and delight. A brilliant sun radiates through a fluffy cloud, creating a sense of divine joy. The label's imagery evokes the heavenly flavors of the salsa, with an emphasis on freshness and vibrancy.
Typography: The typography was another critical element in this project. It was inspired by calligraphy from the Divine Comedy era, seamlessly blending with modern Mexican accents. This fusion created a unique and eye-catching label that bridges the gap between tradition and contemporary design.
Summary
In the end, this project allowed me to explore the creative potential in merging diverse cultural influences to create a label concept that not only tells a story but also enhances the overall salsa experience. It's a visual journey that takes you through Dante's epic narrative while tantalizing your taste buds with the vibrant and irresistible world of Mexican cuisine.